Marie Kondo

Marie Kondo (近藤 麻理恵, Kondō Marie, born 9 October 1984), also known as Konmari (こんまり), is a Japanese organizing consultant, author, and TV presenter.

Kondo has written four books on organizing, which have collectively sold millions of copies around the world. Her books have been translated from Japanese into several languages, and her book The Life-Changing Magic of Tidying Up (2011) has been published in more than 30 countries. It was a best-seller in Japan and in Europe, and was published in the United States in 2014.

In the United States and the United Kingdom, the profile of Kondo and her methods were greatly promoted by the success of the Netflix series Tidying Up with Marie Kondo, released in 2019, which gained Kondo a nomination for the Primetime Emmy Award for Outstanding Host for a Reality or Competition Program. In August 2021, Netflix released a follow-up show, Sparking Joy with Marie Kondo. In 2015 she was named to the TIME 100 list of the world's most influential people.

She spent five years as an attendant maiden at a Shinto shrine.] She founded her organising consulting business when she was 19 and a sociology student at Tokyo Woman's Christian University. In her senior year, she wrote her capstone thesis, titled "Tidying up as seen from the perspective of gender".

Kondo's method of organizing is known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" (Japanese language ときめく tokimeku, translated as equivalent to English "flutter, throb, palpitate"), and choosing a place for everything from then on. Kondo advises to start the process of tidying up by "quickly and completely" discarding whatever it is in the house that doesn't spark joy. Following this philosophy will acknowledge the usefulness of each belonging and help owners learn more about themselves, which will help them be able to more easily decide what to keep or discard. She advises to do this by category of items and not their location in the house. For example, all the clothes in the house should be piled up first, assessed for tokimeku, and discarded if not needed, followed by other categories such as books, papers, miscellany, and mementos. Another crucial aspect of the KonMari method is to find a designated place for each item in the house and making sure it stays there.

Kondo says that her method is partly-inspired by the Shinto religion. Cleaning and organizing things properly can be a spiritual practice in Shintoism, which is concerned with the energy or divine spirit of things (kami) and the right way to live (kannagara).