THE TRUTH ABOUT ENF SHAMPOO (featuring Zendaya)

The advert opened with the muffled sounds of a shower before a pair of bare feet walked into the frame. They crossed the tiles of a bathroom, a fluffy white robe dropping to the floor as the mysterious person pulled open the frosted glass and slipped into the cubicle.

The camera panned upwards, showing Zendaya's long legs, her cute butt and her back.

She reached for her usual bottle of shampoo, but paused when she saw a second bottle glowing.

"100% natural oils? A shampoo that makes you feel like you're in a rainforest? Sure, why not?"

Shrugging her bare shoulders, Zendaya squeezed a dollop of the thick liquid onto her hands and began rubbing it through her dark hair.

The camera changed angle, and Zendaya was suddenly in the middle of a construction site...soaking wet, suds in her hair, and completely naked from head to toe!

"Ahh!" she screamed, throwing her arms across her torso and looking around, panicking. "This isn't a rainforest!"

"No, but it used to be," a voice said behind her.

A foreman placed an dirty hand on her shoulder and gestured at the deforestation happening in front of them.

"This place used to be beautiful," he explained, and as he spoke the view morphed into a vibrant, thriving rainforest.

"But then they insisted on making room to grow the crops used in your bathroom products."

The rainforest melted away, replaced by the present-day sight of destruction and capitalist greed.

"But what am I supposed to do now?" Zendaya asked, shivering violently ans blushing.

"Well seeing as you're here, you may as well make yourself useful," the foreman chuckled, placing a hard hat onto her wet hair, draping a high visibility vest around her shoulders, and handing her a shovel.

"Go on then, get to work." He pushed the crying startled girl forwards. "Maybe think about what you've done whilst you do."

*Natural products may not be as natural as they claim. Always check the label, do your own research, and support conservation*

The advert ended with a shot of Zendaya digging out a trench. Her bare feet were sinking into the sharp, rocky soil; the vest did very little to hide her breasts or erect nipples; her damp skin glistened as her dark hair remained plastered to her head and shoulders; and the actress was crying as she shook with cold and her hands blistered, not used to doing manual labour.