Find a villain for your legend.

You gather Dorian and Siris, explaining your plan.

"Dorian, you often travel to neighboring villages, yes?" you ask, exited.

"To trade for herbs and medicines, yes." Dorian answers patiently.

"And Siris, you trade your furs everywhere from here to Sweetwater, correct?"

Siris stares at you flatly.

"Right," you continue "well, while you do that, in addition to spreading word about 'the bear man', see if you can hear any word of bandits, brigands or the like. We have the persona, now we need an enemy."

Dorian and Siris both nod, hearing the wisdom in your words, and begin gathering their things to leave.