"Delicious. I'd love to take some pictures of you to help advertise your cupcakes."

She looks at you with a mix of surprise, confusion, and gratitude, "That's a wonderful offer, but I don't really have the money for a professional photographer and I'm not really sure how pictures of me would help my cupcake sales." she shrugs.

You explain that showing potential customers that there is a person behind the product will help people empathize with the product and make them more like to try it.

"Huh, I never really thought about that...." She stares in thought for a moment before shaking her head dismissively, "It's a good idea, but I just can't afford to pay for your services."