Heel

You're the bad guy, the dirty fighter, the villain. Heels don't fight clean, and they don't care for the fans or the rules. They're in it to hurt the other fighter, and to prove they're the best by any means. They'll cheat, lie, and steal to win their match. Heels are almost universally hated, but the truly great ones end up with dedicated fanbases eager to see the creative ways they'll humiliate an up-and-coming face.