Instill a sense of awe and grandeur into the minds of people

The advisor seems a bit stumped, but is smart enough to be able to wing it in difficult situations.

"Well, uh... Let's see what people look for in deities. Why are people religious to begin with? They seek security, uh... direction in their lives, a community, and uh, hope."

'Hope' was such a bull-shitty thing to say, but he couldn't just end a list with an 'and'.

"I see. And how might we apply this knowledge?"

"Well, the thing that people seem to lack most in life is direction. Life, as we see it, is without meaning. But if you were to give them a sensible goal to work towards, you might easily sway the entire humanity on your side."

"Sounds wonderful! I'll do whatever it takes. Just tell me what I need to do."