New lotion with drawbacks

Lotion companies always aim to advertise their product in being able to make the human skin feel and look its best. Some create a brand of lotion that appeals to the people whose jobs revolve around manual labor and how much it can get to the hands after many hours of work. Others go for making commercials to hook the ones that wish to age like fine wine and getting a new lotion that helps them in that area is a great business idea.

Then there’s the classic commercial idea of showing an attractive person applying the lotion after a shower and having views on their bodies that are both sensual and beautiful to the camera.

Now one company wishes to make a new kind of lotion that’ll be appealing for athletic women and the general public. A lotion that not only does the standard skin hydration but helps athletes burn off the fat they’ve been working hard on and makes the mosquitoes leave them alone without a smell that mixes with their post workout body smell. The body fat effect can only be activated by a certain amount of exercise that makes it more of a booster to the calorie burn these driven athletes.

The in house trails are all good but the higher ups and the makers of the lotion decide that sending out a smaller amount to a selected few athletes to see how well it works for them.

Yet they are not aware of the unexpected effects this will have on certain athletes who are self conscious about certain aspects of their bodies despite their physical athleticism and how that will impact them in public.

At most they need to further study their formula before doing the wide spread they’re looking for.