Mad Men

"Don, this will work," said Roger.

"Roger, subliminal advertising is a hoax."

"Not, this one," said Roger. "I've been working with a psychologist at CUNY. We've tested it on students. It works."

"It works? Really? How so?"

"We show Peggy and Joan just a half an hour of commercials with these subliminals in them, and they'll be horny enough to fuck bums down at the docks and pay them for the privilege."

"OK, if it works, I'll buy you a steak dinner."

"No," said Roger, "If it works, they'll buy _us _a steak dinner to thank us for fucking them."

Later, Roger called Peggy and Joan into his office.

"Ladies, watch these ads and give me your opinion on them. I'll be back later."