Humiliatingly

Lilah drags me down the brightly-lit aisles of Wal-Mart, heading to the Pet Care section in the back corner. She stops in front of a display of various dog collars. "Hmm, I wonder what color will work best. Maybe blue? Pairs well with your eyes, I think."

"Can I help you?" A pretty salesgirl about my age appears out of nowhere. Her nametag reads "Kristin". "Buying for a dog?"

"Oh, yes," says Lilah. She bends over to murmur something in Kristin's ear. They share a giggle, and the salesgirl looks over at me with a delighted expression. I blush.

"Well, you'll need the largest size for sure." Kristin points to the bottom row of collars.

"I was thinking blue," says Lilah, "but orange would be good, too."

"Only one way to find out." The salesgirl grabs one of each and hands them to Lilah.

"Come over here, Jake," Lilah orders. "Let's check out the fit."

I stand there passively as feminine hands encircle my neck, strapping the orange collar in place, tight enough that it chokes my windpipe a little. Dammit, why can't I stop being hard? My cock feels like it's going to rip through my pants.

"I like it." Lilah steps back to admire. "But let's try the blue, just in case." She removes and replaces the collar. My face has to be deep red by now. I'm thankful there's no one else around besides the two girls to watch this humiliating display. Lilah appraises me for a few moments. "Nah, I'll stick with the orange."

"Sounds good. Was there anything else you needed?"

"I want to get a tag, too."

"Great!" says Kristin. "We've got a machine for that. What name do you want on it?"

Lilah thinks for a bit. "How about...'Peanut'?"

"'Peanut' it is! Please follow me." Kristin leads us to the custom tag machine, which sits next to the check-out counter for the Pet Care section. Along the way, Lilah swipes a leash from an end display.

Once the tag's been created, Lilah pays for all three items and insists I put them on, right there--the collar choking me, tag hanging down in front with the word 'Peanut' prominently displayed, leash trailing from the ring in the back of my neck to Lilah's hand.

"Come on, Peanut," she says, tugging on the leash while Kristin watches amusedly. "Time to go home."

I freeze in place, quailing at the thought of walking through the middle of the store like this, being seen by dozens of eyes. "I...can't, mistress," I whine. "This is too embarrassing."

Lilah pushes her face into mine. "You think this is embarrassing?" she hisses. "I was going to wait until we were back at the apartment, but you've forced my hand." She steps back. "You look ridiculous--a pet dog dressed like that in human clothes. Let's get them off."