That she was a mannequin

"Emilia, you are a mannequin." John said to her. The lasso then glowed as John said that. Emilia then found herself slowly freezing in place.

"I am a mannequin..." She said. Now Emilia was fully frozen in place, believing herself to be a mannequin. Not only did she believe herself to be a mannequin, but so did everyone else.

John carried Emilia's stiff, frozen body into a store that he had rented out. He bought the store so he could turn it into a clothing boutique with celebrity mannequins.