Cleaning?

"Now," Kat said, "you grab a mop and start cleaning this mess."

Rick stared at her. "I guess I could help with that."

She giggled. "Just kidding. I've got a bunch of weightlifters coming in about half an hour. What I really need your help with is the marketing bullshit. You know, making a silk purse and all that crap."

Rick had put up with plenty of BS about marketing before so this wasn't different. Everyone seemed to think that they could do marketing just as well as the professionals, and wonder why they should have to pay. At least Kat wasn't mandating her own ideas and then insisting he pretty them up and take the blame when they failed.

"Okay," he said, "we start with positioning. There are a ton of gyms in the area so we need a niche. The old gym tried to market themselves as a serious boxing facility and we saw how that worked. You intend to go after women, which is fine because lots of women are the primary spenders in their households but bad because many women feel guilty spending money on themselves." He went on for a few minutes before Kat's eyes glazed over.

"So you're saying we only want rich women," she concluded. "A lot of my friends--"

"I'm saying that rich women will pay the bills. Your friends can work for you and get their workouts in in their spare time."

"So, how do we get those rich women here. Most of them already have gym memberships--"

"Which they already don't use. And a lot have big home gyms which they also don't use. And probably a lot hire personal trainers. We're going to market the social side of this. Women will come here to be seen, to mingle with their peers, and of course because they're convinced that we're the miracle cure to those excess pounds and flabby arms. You have to understand how insecure many of these women are. Yes they're rich, but for our target, they're not rich in their own right. They depend on their husbands or lovers to support them in style and there's always a younger, hotter woman ready to take their place."

"I don't know if you noticed, but I'm not exactly Miss High Class."

"No." Rick chuckled. "But you're unique and you're fit as hell. You're part of the atmosphere, the charm of the place. Don't worry, it will work."