To Advertising

You get back into the elevator and take it down to the second floor, where the advertising department was located. The elevator door opens at the 4th floor and you see a man wearing a Hawaiian shirt, khaki shorts, and sandals, holding a beer, he was getting in the elevator.

"Oh, hey there! You must be the dude who came up with the whole massage a guy and get a raise thing for the ladies! Big fan." the man says gladly. He doesn't click a button after looking and seeing "2" was pressed, he's going to Advertising as well.
"Um...yeah, and you are...?" You look at him inquisitively.
"I'm Jack. Nice to meetcha," He puts his hand out for a handshake and you accept.
"So, what's the deal with you?" You ask.
"What do you mean? I'm just a guy, who drinks, and smokes, and wears a hat. That's it." He proceeds to pull out a crumpled fishing hat from his pocket, and a pack of menthol cigarettes, but not before also taking a flask out from his other pocket and downing it. You recognize the smell as whiskey. This surely wasn't the guy Lyla was talking about? Jack is such a common name, and this is one uncommon man.
"Do you work in advertising?"
"Nah, I just like coming in here. I work in R&D, as you can tell, I'm a freak like them." Jack replies, lighting up his cigarette in the elevator, ignoring the NO SMOKING sign on the panel with the buttons.

(Jack Reiter, Advertising Lackey, Status: Drunk, Annoyed, Bitter)

"You work in R&D...but you're in the advertising department?"
"Before that jackass Verlax took my job from me, yeah. Ms. Allison, that airhead CEO, really liked his jib at a fair a year ago. Genetic modification is the future of dairy doncha-know?" He takes a double gulp from his flask. You sense this is a very unhappy man. "I was the head of R&D, now I'm just some lackey. Nobody respects the classics" He laughs a sad, empty laugh. You didn't notice it at first, but he was drunk, at work of all places.
You nod. "I'm sorry to hear that." This is likely the Jack that Lyla was referring to. He must be if he was smart enough to be department head of R&D, at least at some point.
"Eh, whatever. I'll get back there someday. It's no biggie, and in the meantime, I get to drink and smoke on the clock, so I'm a'ight. I'm in-expendable!" Jack takes another long swig from his flask. He emptied it. "Aww, Damnit."
"Lyla told me you've been working on subliminal messaging?"

"Yep. It's gonna be great, once we get the kinks worked out. I'm making a commercial that incorporates shapes and frequencies that make people want to go to a store, and buy a ton of milk."
"Uh-huh. That's really...something." You didn't think Jack was all right in the head, but if he wasn't bullshitting you, this could be something.
"I know, I'm a genius. It's gonna be so good. I'll put my old ideas behind me and show them what's what!"
"How about helping me then?" You ask. "I think we could use some subliminal messaging to help out with my Employee Incentive Program. You did say you were a big fan."
Jack's eyes light up, the idea his life had purpose really sobered him up. "Oooohhh! Sure, sure my guy. What do you need me to do?"

"Let's talk about it in your office and not this elevator." You smile as you can feel this is the beginning of a fruitful plan.