Pink Lights

Color Psychology is the study of how colors can affect mood and behavior. Some say that color can trigger emotions and arousal states, and there is evidence that it can help reduce stress and improve sleep. However this is all very minor in the grand scheme of things, you’re not going to suddenly like the person you hate the most just because they are wearing happy colors today.

But what if their effect on your mind isn’t so minor? What if it could change how your brain worked and even transform your body to fit it? Now, that would be quite powerful wouldn’t it? Someone who had access to something like that must be meticulous right? Right…

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My name is Patrick Lane and currently, I am looking for my missing girlfriend Georgia Fitzgerald. She has been missing for two days and the police had no idea where she could be so I decided to finally get off my ass and look for her. I even printed off a photo of her to show anyone I met.

The day she went missing she told me she was going to go shopping for some new underwear at the places she went last. So I looked inside her newest bra to find that was a place called “Kelly's Secret”. Perhaps a Victoria’s Secret knockoff.

So I looked up the address and found it’s only location was located inside the only mall in town so I decided to take the bus over to it. As I entered the mall I found it bustling with activity, the cacophony of footsteps, conversations, and the occasional cry of a child blending into a familiar background noise. The directory map near the entrance indicated that Kelly's Secret was on the second floor, nestled between a gourmet chocolate shop and a boutique perfume store.

I ascended the escalator, clutching Georgia's photo in my hand. My mind was racing with possibilities, but I tried to stay focused. When I reached the store, I somehow began to doubt Georgia was ever here in the first place as it was quite the opposite of her shy bookish demeanor. Not only was it full of large posters of models in erotic poses but even the lighting itself seemed to bore down with their bright cherry pink color.

As I took my first step inside, and **** my skin to suffer under the surely cancerous lights of the bright pink light, I instantly felt a spell of dizziness come over me. “You alright?” I heard a sultry voice ask me in concern snapping me out of it as I looked up towards the owner of the voice. “You’re not sick or anything right?”

‘What the hell is the dress code in this place? Hell, inside this mall!?’ I thought to myself before shaking myself of the thought as I reminded myself why I was here. “No, I am fine. Thanks anyway.”

“Good, we don’t need another person vomiting in here. I swear you, like, wouldn’t believe how much that happens.” The barely dressed clerk I presumed said happily. Is that something common here? “Wait, for some reason, I got an inkling I know you from somewhere. Are you somebody famous?”

I tilted my head, something I don’t normally do, at the question in confusion. “No I am not. Perhaps you've seen me around town, ours isn’t the biggest.” He said in response though if the two did meet before he was sure he would remember even if she was wearing actual clothes then. I then changed the topic back to why I came here and showed off the photo I printed off of my missing girlfriend, “Have you seen this woman around at all? She is currently missing and any information would be helpful.”

“I think I do. But where have I seen her before…?” She said before humming to herself in concertation. She looked like she was about to say something before another sultry voice interrupted us.

“Gigi, remember you work the cashier not greet customers.” The two of us turned to the third voice only to find another busty woman whose clothing was barely more conservative than the now-named Gigi.

‘Seriously are they only allowed to wear the clothing on sale?’ I thought to myself incredulously. I began to clutch my head again then couldn't help but feel a growing unease as I observed the strange atmosphere in Kelly's Secret. The store's overwhelming pink hue seemed to be doing something to my head, making it hard to think clearly. The women working there were all dressed in the same provocative manner, making the place feel more like a surreal fantasy than a regular store.

“Sorry, Hilda.” Gigi said with a playful pout before turning back to me. “Sorry, I just can’t remember where I have seen her before. It’s like my coworkers always say I am such a klutz that I somehow lose my memories too.” She giggled at her own words before leaving me to return to behind the cashier.

I watched Gigi walk away, her laughter lingering in the air. The tension in my chest tightened as Hilda approached me, her sharp eyes inspecting the photo in my hand. She took a moment to study it, her expression unreadable.

"Your girlfriend, huh?" Hilda said, her voice carrying a hint of skepticism. "What's her name?"

"Georgia Fitzgerald," I replied, trying to keep my voice steady. "She came here a couple of days ago to shop for underwear. I just want to know if anyone saw her or spoke to her."

Hilda handed the photo back to me, her gaze intense. "We get a lot of customers, but I can't say I remember her specifically. Maybe you should check the security footage. The mall's security office is on the first floor."

I nodded, though I couldn't shake off the feeling that something was off. "Thanks, I'll do just that."

As I left the store, the oppressive pink lights finally fading behind me, I couldn't help but feel a sense of relief. The dizziness started to dissipate, and my thoughts became clearer. The encounter with Gigi and Hilda left me with more questions than answers, but at least I had a new lead.

I made my way to the mall's security office, following the signs until I found myself in front of a nondescript door marked "Security." I knocked, and after a moment, a round man in a uniform opened it.

"Can I help you?" he asked, his tone gruff.

“Yes," I said, showing him the photo of Georgia. "My girlfriend is missing, and someone suggested I check the security footage to see if she was here a couple of days ago."

The guard took the photo, scrutinizing it before nodding. "Alright, come in. We can take a look at the footage."

He led me to a small room filled with monitors displaying various parts of the mall. He sat down at a computer and began typing, bringing up the footage from the day Georgia went missing. I watched anxiously as the screen showed people milling about the mall, going about their day.

After a few minutes of fast-forwarding through the footage, the guard suddenly paused. "There she is," he said, pointing to one of the screens. I leaned in closer and saw Georgia walking through the mall, looking around nervously. She was alone, clutching the purse she always carried around whenever she would go shopping.

“Can you follow her?" I asked, my heart pounding.

The guard nodded and continued to track Georgia's movements on the screen. She stopped at a few stores, before finally arriving at Kelly's Secret where she seemed to hesitate before entering. My pulse quickened as I watched her disappear into the store, the security guard fast-forwarded through the footage but after a full 18 hours passed on the camera’s timer after she entered I realized she never exited the store through the front door.

“Is there a back door?” I asked the guard.

He shook his head at me. “No, very few stores on the second floor get a backdoor exit and that store isn’t one of them.” He told me simply.

‘So is it possible we missed her or is she somehow still in the store…?’ I thought to myself before noticing something on the footage which was still going as we talked. “Who’s that?” I said as the guard paused the footage allowing me to point straight at an officer walking into Kelly's Secret now nearly 24 hours after Georgia entered.

“Ah, that’s the officer who came over yesterday. I also showed him the footage before he decided to visit Kelly's Secret himself.” He told me before his face crunched up in thought. “He didn’t come back to talk to me again afterward as I expected so maybe…” He then unpaused the footage to look for the officer exiting the store.

Sure enough, it was now caught up to the present with no signs of either Georgia or the officer exiting the store. “Now this is creepy.” I said as the footage caught up to the LIVE footage. My mind raced with a mix of dread and determination. Something was wrong with Kelly's Secret, and I needed answers. The security guard's expression mirrored my concern as we both stared at the screen. I couldn't just wait around; I had to do something.

"I need to go back to that store," I said, my voice firm.

The guard looked at me, clearly skeptical. "Listen, buddy, I don’t know what’s going on, but you should let the police handle it."

"The police haven't found anything so far," I argued. "And now we know that the officer who went in there didn't come out either. I can't just sit around and do nothing."

The guard shook his head in fear. “You could do whatever you want kid but leave me out of it!” It seemed he didn’t take this job to jump into danger. I thanked him anyway for his help so far and quickly made my way back to the escalator, my heart pounding in my chest. The mall seemed darker now, the shadows deeper, the cheerful chatter of the shoppers an eerie backdrop to my growing anxiety. As I approached Kelly's Secret again, I steeled myself for whatever I might find inside.

I took a deep breath and stepped through the entrance, the oppressive pink light enveloping me once more causing another spout of dizziness and nausea. Gigi was still behind the cashier, chatting with a customer. Hilda was nowhere to be seen. I walked past the racks of lingerie, trying to act casual, but my mind was racing. There had to be some explanation for why neither Georgia nor the officer had exited the store.

“Can I help you with something?" Gigi called out, her voice sweet as ever, now without a customer to keep her occupied.

I turned to her, forcing a smile, before I began approaching the front desk. "I was hoping to take a deeper look. Do you perhaps have a manager I could talk to?” I asked her.

“Oh, you want to meet the titular Hilda?” A familiar voice spoke up causing me to look around to find Hilda who was standing behind me. “Sure, Gigi and I could show you the way. The store is near closing time anyway.”

My unease intensified as Hilda's words sank in. The store seemed emptier now, the earlier bustle of customers having dwindled down. I hesitated for a moment, considering my options, but the need to find Georgia pushed me forward.

“Alright, lead the way,” I said, trying to keep my voice steady.

“Alright, Gigi close the store before following behind us.” She ordered the cashier who nodded before doing just that. Once she was finished Hilda motioned for me to follow her, and Gigi fell in step beside me, a playful smile on her face. We walked through the store, past rows of lace, leather, satin, and even latex until we reached a door marked "Employees Only." Hilda unlocked it and gestured for me to enter.

The back room was dimly lit with only a singular pink, of course, light above us a stark contrast to the blinding pink of the main store. Shelves lined the walls, stocked with inventory and various store supplies. In the center of the room was a large, ornate mirror, its frame gilded and intricate, seeming out of place in such a mundane setting.

“This way,” Hilda said, moving towards the mirror. She pressed a hidden latch on the side of the frame, and the mirror swung open like a door, revealing a dark hallway beyond.

My heart pounded in my chest as I followed them into the secret passage. The air was cooler here, and the walls were lined with old, faded wallpaper that seemed to belong to a different era. The hallway twisted and turned, and I struggled to keep my bearings.

“What is this place?” I asked, my voice echoing in the narrow corridor.

“It’s a part of the store not many people know about,” Hilda replied cryptically. “It is both a restroom and where we keep our ‘special stock’. It could be used for anything the madame wants.”

After what felt like an eternity, we reached another door. Hilda opened it to reveal a seemingly endless room with an even brighter pink light overtop lighting the whole place filled with racks of clothing, but these were unlike anything I had seen in the store. The garments were more extravagant, more otherworldly, and the colors seemed to shimmer and change as I looked at them. As I entered the room the spouts of sickness from earlier came back even stronger than before forcing me to push them down to continue.

In the center of the room was a woman I had never seen before. She was tall and otherworldly, with long, flowing hair and piercing eyes that seemed to see right through me. She was dressed like a stereotypical witch with a pointy hat and everything. It would have been almost funny if there wasn’t a spinning purple hex seemingly floating behind her.

"Welcome,” she said, her voice smooth and commanding. “I am Kelly, the owner of this store.”

I swallowed hard, trying to keep my composure. “I’m looking for my girlfriend, Georgia. She came here two days ago and never left. I need to know what happened to her.”

Kelly's eyes flickered with recognition, and a faint smile played on her lips. “Ah, yes. Georgia. She is here, in fact, you have already encountered your lost love, Patrick."

That caused me to stand straight in surprise, my sickness momentarily forgotten. "Really!? Where is she!?" I asked allowing my hopes to go way up.

That was a mistake I realized once Kelly giggled to herself. "Why, she was the first person you laid eyes upon when you entered the store." She revealed causing me to turn around and look at Gigi straight on. "Don't you like what I did for her? It was a complete makeover." Suddenly images flashed in my head of the Georgia I knew turning into the Gigi in front of me.

As if unaware of my mind currently shattering at the revelation, which considering the state of her now I wouldn't put it past Kelly, she merely smiled and waved at me. I turned back to Kelly in frustration, "Oh yeah!? What about the officer huh? Where did he disappear into?"

"Oh, that's me." Hilda spoke up causing me to turn to her in disbelief as she tipped an imaginary officer cap. "Detective Hannah Moore, now simply Hilda, reporting for duty." Once again a series of images appeared in my mind's eye showing their transformation. "Unlike your girlfriend here I did the smart thing and gave in early allowing me to keep my wits about me."

After these two shocking reveals the sickness returned stronger than ever causing me to be in pain. "You must be wondering 'how' and 'why' did I do this? Well, the answer is actually kind of simple." Kelly began her voice somehow breaking through to my pained self. "Two words are needed really 'color psychology.'"

I began to scream out in pain now as the sickness seemed to double in strength as Kelly continued. "You see those pink lights that you surely have grown to hate by now? They're changing you as they changed everyone who walked into my store's doors." She began to walk back and forth as she explained starting a rhythmical clicking of her heels as she did so. "The ones in the main store are the dimmest but the one down here is the brightest. It was MEANT for the customers to slowly change until they found themselves needing my products but..."

"Your girlfriend got too nosey." The formerly named Hannah continued for her boss. "She realized more and more of her female friends were changing so much that they no longer had anything in common so she decided to investigate the one thing they all frequented - this store. She scooped out the place the first time, even buying a bra to not raise suspicion, but then she had to go back a second time."

Kelly continued from there. "She was too obvious this time, she was by no means an expert in espionage after all, so I trapped her here until she would give in and join me." She then made an overly dramatic sigh as if mourning what happened next. "But she wouldn't give in and by the time the store opened the next day she was the definition of a bimbo now called Gigi standing before us."

"That's me!" Gigi chirped in finally saying something after hearing her new name called. "What's going to happen to him anyway?" She asked for me just to satisfy her curiosity.

"To be honest I don't know." Kelly revealed surprising everyone in the room. "I never tested the pink lights on the brightest setting on a man before... Wait, this could be a golden opportunity!" She said suddenly growing ecstatic before turning her attention to me on the floor. "Unless... You want to join us?"

This could be it, a chance to end the suffering before I am turned into something like my former girlfriend turned walking sex doll Gigi. However, I won't give in no matter what fate has in store for me. "Go to hell!" I cursed at Kelly feeling the sickness dissipate for a moment. Kelly's smile only grew wider in response as she now had a reason to leave me for the night.

"Gigi already closed up shop right? Let's just go on home yeah?" Kelly turned her attention to the other girls who nodded along with her suggestion. As the three began to leave they said their half-hearted goodbyes with Gigi being the last one to leave the room leaving her to say a final word of parting before locking the door behind her.

"See you tomorrow... Patrick right? Oh and by the way there are a few toys around here to keep yourself company if you grow bored!" She said giggling before shutting the door causing it to lock itself behind her.

'That's it. The last human interaction I will have as a man.' I thought to myself already beginning to regret the choice I made. "No, I can't think like that. I have to stay strong!" I shouted out loud as I steeled my resolve once more under the blazing pink light overhead.

I slowly began to feel strength returning to my limbs allowing me to stand up on my own two feet again. Whether because the bright pink light wasn't doing as much harm to me as before or it was just entering another stage of the transformation I couldn't tell at the moment. I began to explore the infinite seeming room hoping that maybe there was a way out or at least shelter from the light above. As I walked I felt sweat pouring down as if I was walking in a sauna.

The room seemed to stretch endlessly, filled with racks of clothing that shimmered in various colors under the intense pink light. Each step I took felt heavier than the last, my head throbbing as if trying to split open. I stumbled upon a small corner where the light seemed less intense, providing a brief respite. My mind raced with thoughts of Georgia, now transformed into Gigi, and the strange fate of the missing officer turned Hilda.

I searched desperately for any clues or tools that could aid my escape. Among the racks of fantastical garments, I found a full-body mirror allowing me to look at my sick self. Already it looked as if had been in the hottest sauna for an hour as sweat poured down like a waterfall and I could already see it had slimmed down my pudgy body considerably. In contrast to the inferno inside me, I am now a sickly pale color so much so that even my hair started to look white. "Wait a minute..." I said as I plucked out a hair from my head and brought it down to my eyes.

Completely pale white. It wasn’t just the light; my hair was indeed turning white. "That's not good." I said to myself as panic surged through me, but I **** myself to stay focused. There had to be a way out, a way to stop this transformation before it was too late.

I continued to search the room, my movements becoming more frantic. I pulled at the racks, hoping to find a hidden door or a weak spot in the walls. Every corner seemed to mock me with its unyielding structure. Exhaustion soon came to me as I fell onto the floor exasperated before I struggled to my feet once more, every movement seemingly bringing me closer to **** it felt like.

I began to lose track of time as the hours dragged on, the transformations became more apparent even without a mirror to look at myself with. My once-unhealthy physique began to morph, muscles rippling and bulging beneath my skin. My face, which had started to look gaunt and sickly, now took on a more chiseled, almost sculpted appearance. The heat inside me only grew more intense, burning away the last vestiges of my former self.

I could feel my body changing in other ways too, ways that were far more unsettling. My chest began to swell, and my hips widened, my entire frame taking on a more feminine shape. My mind struggled to process the changes, but I **** myself to stay focused and to keep searching for a way out. My muscles continued to grow, and my limbs lengthened, giving me an Amazonian physique. Despite the intense pain and the disturbing changes, I pushed forward, refusing to give in to despair. I had to find a way out, for Georgia’s sake and my own.

Finally, after what felt like an eternity, I found a small panel on the wall, cleverly concealed among the racks of clothing. With trembling hands, I pried it open, revealing a narrow, dimly lit passageway. It was my only chance.

I squeezed through the narrow opening, my now-larger frame making it a tight fit. The passageway was dark and damp, a stark contrast to the bright, oppressive room I had just escaped. I stumbled forward, my mind clouded with pain and confusion but driven by the sheer will to survive.

The passage seemed to stretch on forever, but eventually, I saw a faint light ahead. I quickened my pace, my heart pounding in my chest. As I reached the end, I found myself in another room, smaller and less extravagant, but still filled with the eerie pink light.

In the center of the room was another mirror, but this one was different. It shimmered with an otherworldly glow, and as I approached, I could see my reflection more clearly. My hair was now a brilliant white, cascading down to my shoulders in silky waves. My body was a blend of masculine and feminine features, with powerful muscles, a dick much larger than before, and exaggerated curves. My skin had taken on a smooth, almost porcelain quality, and my eyes glowed with an unnatural red light.

Now the light no longer seemed to bother me. I felt healthier than ever! I sat down on the floor accepting my new body and waiting for the chance to strike. The oppressive pink light continued to shine down but it didn't phase me anymore. As I sat there relaxed I couldn't help but think of Georgia. Despite the drastic transformation she had undergone, a part of me still hoped that the real her was somewhere inside Gigi.

The minutes dragged on, each one feeling like an eternity. The room was eerily silent, the only sound being the distant hum of the lights above. I felt my mind begin to slow as I felt myself falling asleep like this. Suddenly, I heard a faint noise, like a whisper. I sprung to my feet and turned my side to see stairs leading upwards. 'You three are in for a surprise.' I thought to myself as I began to climb them up towards what I gathered was the main store.

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Afterwards...

After this the store would be soon renamed "Patty's Secret" and without the pink lights.