Magic Costumes

John knew every celebrity liked to hold costume parties, so he invented special costumes that would reaire a woman's brain to give her a new personality, complete with a new name, that matched her costume (so a woman in a slutty nurse costume would become a slutty nurse with a brand new identity). The costumes weren't perfect, as if the woman took off her costume she'd revert back to her old personality, but if she kept the costume on three days, she'd become it's personality forever, even with it off. That was his aim.

The first woman entered his store, ready to become her costume.