Chchchcharge it!

Jerry followed Reina deeper into the boutique, the sound of their shoes muted against the soft flooring, the lights warm and inviting. It smelled faintly of lavender and fresh linen, like everything had just been laundered, the curated scent giving a sense of cleanliness. The space was surprisingly large for something tucked inside the gym, making Jerry wonder how much the gym made off its retail sales to allocate such space to it. Racks and shelves were arranged artfully to display outfits rather than crowd them, as if each item had been curated personally.

Reina led her golden goose of a client to a section near the center where several mannequins displayed complete outfits. Everywhere Jerry looked he saw the remnants that the gym used to be female only, with not a single one of the mannequins displaying clothing being male. There was something surreal about seeing his own outfit, it looking so much more feminine displayed on a female mannequin.

“You’ve been wearing that pink set every session,” Reina said, running her fingers lightly across the fabrics as they passed. “That’s fine for a start, but it’s time to build out your wardrobe a bit. We need options.”

Jerry rubbed his arm, slightly self-conscious. “Yeah… I don’t mind doing laundry, but like I said not every day.”

“Exactly.” She turned toward a rack holding an assortment of leggings, all variations on the same style as his black and pink set. “Same cut you’re already used to, but look, lavender, teal, mint green, even a nice peach tone.”

He eyed the colors. They were all a bit feminine. Softer shades. But also strangely inviting, easy on the eyes. Less aggressively pink, at least.

It is okay to show your feminine side. You feel more confident being feminine. The implanted message ran through Jerry’s subconscious.

“Do you want to pick, or should I?” she asked playfully.

“You probably have a better eye for this stuff than I do,” Jerry admitted with a nervous chuckle, a large part of him feeling like he should be ashamed to personally select the feminine appearing garments even if they were actually gender neutral, he really didn’t’ understand fashion and knew a part of it was his own male ego. ‘They do look nice…’ he found himself thinking.

You trust your personal trainer. They want to help you, be the real you.

“Aww…” Reina made the sound, flashing the timid girl a smile, quickly plucked out three new sets. “One lavender, one mint, and one light coral. That’ll give you some rotation.”

Next, she shifted to the rack of tops. “And matching shirts. You’ve been doing great wearing the SpaFreu shirts. Not everyone is so on board with wearing our branded clothing at first, but I think it makes us all feel like we are more part of the same team, I love that you get that.”

Jerry opened his mouth, but decided to not say a thing, he had been more than a little **** and didn’t want to ruin the good impression he had inadvertently created. The shirts he saw the pretty young woman selected followed the same cut as the one he was already wearing. Feminine trim, slightly scooped neckline, soft breathable fabric in colors that matched the piping of the leggings she had already selected. It wasn’t something he would select to wear and yet they were familiar and oddly safe.

Stay, you feel safe here. Join SpaFreu. This wasn’t just a message already seeping into Jerry’s mind but played in the background from the overhead speakers just like they had been on his first day visiting the gym.

As Reina held up the light coral shirt in front of her client her easy smile grew to touch her eyes. “You’re going to look so put together. Like someone who really cares about herself.”

Jerry nodded automatically, though a small voice in his head stirred again. His trainer slipping up using the word “Herself” didn’t feel great, but he already knew she had a habit of referring to everyone in a feminine way. At first he was thinking it was a bit of teasing, though the more she did it the more it seemed like an ingrained habit and one he wasn’t going to call her on and embarrass her, that would not do him any favors, or so he believed.

The two all of six feet over to the racks of shoes as they continued to walk. Reina directed him toward a display with soft pastels and bold designs, all athletic but with sleek curves that somehow looked more fashionable than functional. While most of the shoes looked like they were made by the same company there were a few oddities, like a small section being high heels, some with a small heel and some higher.

“I know you’ve been wearing…” she motioned to footwear she saw Jerri wearing. The black athletic shoes with gray mesh and pink highlights and laces. Lifting one pair of trainers with white mesh and lavender accents she continued, taking notice of where the girl was looking. “but it’s nice to have options depending on your outfit. I see where your looking, and we aren’t buying anything from there today.”

“Ah, heels seem like an odd option to sell here, I didn’t even notice them last time we were here.” Jerry said, guessing he just was a bit overwhelmed before.

Hearing the question Reina just laughed. “No they aren’t, but our Confidence in Motion class makes them convenient.”

Jerry cocked his head slightly and squinted, not understanding. “How so?”

Still holding the sneakers, Reina turned her full attention to Jerri. “How confident are you?” She gave her client a questioning glance, raising one of her thinly arched eyebrows.

“Well, ahh, um.” This woman had less than fifteen minutes ago asked him out on a shopping date and wanted to say that he had never been more so, but her direct gaze made him look away. “It could be better.”

“We offer a class on moving, to learn how to not just be graceful, but to move with confidence. To some it may seem silly, or regressive, but it is great cardio along with learning to move, to dance in a way that is alluring is really empowering. Geraldine, can you imagine yourself walking across a room, gliding in a pair of shoes that look like they were made more for how they look and doing so with all eyes you in a way that makes you feel needed, desired?” Reina said stepping closer.

Jerry swallowed hard, imagining himself the center of attention in a way that didn’t make him want to hide. “That, that would be nice…”

Nodding Reina pressed the sneakers forward into Jerry lightly. “Then we can sign you up for the class, but I don’t think we can get you in before next week. For now though, let’s work on today. Take these.”

Looking down at the pair of shoes he was now holding, Jerry felt a mild pang at the mounting stack of items. “Won’t this get a little expensive?” he asked.

Reina gave a reassuring smile. “A little upfront, yes, but it’s a long-term investment. You won’t have to worry about doing laundry every night anymore.” She pointed to herself, believing she knew exactly what buttons to push with a little help from the encouraging messages. “You told me one of your problems, and I’m fixing it for you.”

She hooked her free hand through Jerri’s and started walking toward the checkout counter, where a sleek terminal blinked softly behind the glass. “Plus,” she added, “I can set you up on a SpaFreu credit account. Very low interest. It’ll let you spread out the payments and keep things manageable.”

Jerry hesitated. Debt wasn’t something he liked. But she was smiling so warmly, so confidently. ‘Reina wouldn’t steer me wrong, its just a few things after all.’ He thought, justifying the purchase.

You trust your personal trainer. They want to help you, be the real you.

He exhaled. “Yeah. Okay. If you think it makes sense.”

Reina tapped rapidly on the terminal. “Perfect. I’ll process this all together.”

As the system finalized the credit account, Reina's eyes sparkled seeing one of the things she had ordered for Geraldine waiting for her behind the counter. Reaching for it she pulled out the slim SpaFreu-branded box had been tucked aside. “I almost forgot, your next step arrived this morning,” she said with cheerful excitement.

Jerry tilted his head slightly. “Next step?”

Lifting the box with a small flourish and opened it to reveal a sleek black garment neatly folded inside. Unlike the colorful outfits they’d picked, this piece looked almost clinical, thin, smooth material with wide velcro straps crossing both sides. Two sturdy elastic bands ran around the waist area.

“Your waist trainer,” Reina said proudly. “Activewear version, perfect for your daily sessions. I also have one for daily use, that is less robust but will help train your waist just as well and honestly help your posture.”

Jerry blinked at it, uncertain. “Waist trainer? My posture?”

She nodded, still smiling. “I had it ordered for you yesterday after our session. I already added it to your account.”

“Oh...” Jerry hesitated, looking at the garment, unfamiliar. “I thought that was more like… corsets or something.”

“If you are thinking of something from one of the pirate movies or from Gone with the Wind, this one is not like that. It’s supportive, not restrictive. Okay, a little restrictive, but it can help you immensely.” Reina’s voice was soft and reassuring. “Think of it like a back brace with benefits. It improves posture, protects your core while you work out, and helps shape your waistline over time.”

Jerry glanced again at the sleek black trainer. His pulse quickened, but Reina’s tone made it sound so logical. Like something responsible people wore to prevent injury, making him think of a back brace.

His inner resistance softened slightly. “I… guess that makes sense.”

“Good girl,” Reina whispered warmly, her voice dipping slightly as she placed the box beside him. “Come on, let’s get you fitted.”

She motioned toward a small private fitting alcove nearby, still well within the boutique’s soft lighting but offering a bit of privacy. Jerry followed with growing nerves. When Reina gestured for him to take off his shirt, his hands paused instinctively.

“You’ll want this snug against your skin,” she said, her tone light but professional.

Jerry nodded reluctantly and pulled his pink SpaFreu tee over his head, exposing his pale, smooth stomach. The waxing still left his skin hairless, not that he had a great deal of body hair to begin with.

Reina’s eyes flicked over her flat chest. ‘Poor girl.’ she thought sympathetically, ‘No wonder she struggles with confidence.’ She stepped in close, unfastening the waist trainer with practiced ease. The thin material unrolled like a coiled ribbon, the velcro whispering softly as she prepared to apply it.

“This may feel odd at first, but in no time you are going to love the support.” she warned. “Tell me if it’s too tight.”

Jerry stood rigid as she wrapped the trainer snugly around his waist. As she pulled the first strap, he instinctively exhaled, feeling the garment compress his midsection into place. His spine straightened involuntarily, his shoulders pulling back slightly.

It wasn’t painful, but the sensation was foreign, a constant pressure, like a gentle squeeze that refused to let go. Not unpleasant, but not natural either.

“It… feels weird,” Jerry admitted quietly.

Reina smiled, brushing her arm. “That’s normal. It’s doing its job. You’ll get used to it very quickly. And you’ll love how your posture improves.”

Tightening the second strap carefully, ensuring an even fit. Jerry’s stomach flattened beneath the compression, his waist narrowing perceptibly.

“You’re going to look so amazing in your new outfits,” Reina cooed.

Jerry flushed, unsure how to respond.

Then Reina’s voice lowered, becoming almost playful as she glanced at his chest again. “While we’re here… humor me, Geraldine. If you could have any size…” Her lips curved slightly into an awkward expression, knowing from the girl’s intake she was sensitive about her chest. “What would you think the perfect chest size would be?”

His brain froze, as his eyes instinctually went to the pretty girl's breasts. “I… I have no idea.”

Reina giggled. “Come on. If you had to guess?”

Jerry’s mouth worked silently before blurting out, “Whatever you are?”

Her grin widened. “D cup,” she said with a wink, patting her own chest. “Honestly… I think a C cup would fit your frame perfectly. Feminine, proportional, just enough to be eye-catching but still balanced.”

Jerry flushed deeper as he watched the girl grip her own chest, her breasts bouncing slightly in her little work out dress as she let go. “Yeah… D umm, C cups are good.”

Reina mentally congratulated herself. ‘Exactly where she needs to be. The Bust-UP formula is going to work wonders for her.’

“There,” she said, smoothing the last strap on the active wear waist trainer. “Perfect fit.”

She handed Jerri her shirt again.

Pulling it on, Jerry instantly felt how different it sat against his torso. The gentle cinch of the waist trainer gave him a defined curve, creating a shape that was… undeniably more feminine.

You feel more confident being feminine.

Reina stepped back to admire her work, absolutely glowing with satisfaction. “Beautiful. You’re going to love how your confidence grows.”

Jerry swallowed as he caught another glimpse of himself in the boutique mirror, high ponytail bouncing gently, waist softly sculpted beneath the shirt, his face flushed from both embarrassment and a confusing twinge of pride.

You trust your personal trainer. They want to help you, be the real you.

“Now that we’ve got your foundation in place,” Reina continued, “let’s pick out the fun stuff.”