In the far future copies of one's mind, called egos are very common.
Everything that makes up a person saved to a grape sized chunk of diamond in the back of the neck.
Die? Go crazy? Reload your back up.
Need to be on the other size of the solar system? Just upload the data and download it in another body.
Want to live in the matrix? Upload.
Of course with any new technology black markets pop up.
9lives is one of those black market.
Want a copy of your celebrity crush as a toy?
9lives.
need to put minds in the pleasurebots in your whorehouse?
9lives.
Of course, those minds need trained and made obedient. Just like the slaves of old.
Any contributions and feedback are welcome.
the-real-evil-genius