He makes it more interesting

James did want to be a model, so he decided that he'd just make his current job better, rather than getting a completely new one. He started off with 'I wish I was the most successful model in the world'.

Then, he thought about it a bit more and decided to make sex less taboo. Then, he edited his previous wish: 'I wish I was the most successful model in the world, especially with sex products.'

He blinked, and found himself in a much nicer apartment, and with much nicer clothes. Then, when he pulled up the calendar on his new phone, he saw that today he was booked for an 'Adult Ad Campaign'. He'd just have to wait and see exactly what it was for!