Better than he could have expected

The drive to the mall was mostly uneventful, though Justin squirmed as the sticky warmth of his earlier orgasm soaked into his panties. He recalled there being some nice store there a prior girlfriend had mentioned as pretty decent so he would be able to get high quality products.

Without realizing it, Justin was already planning like this was his new normal—not a temporary curse he could shake off.

He pulled up to the mall and gulped. “Get in, find help, get out.” He told himself taking a quick look at his appearance in the rearview mirror. Aside from his painted lips he didn’t look particularly feminine yet, regardless of how he was starting to feel.

He entered the mall and quickly found the directory. He couldn’t bear asking someone for help—and risking another curtsy—but fortunately, the shop was clearly labeled Angeline’s Feminine Accessories 3rd floor. He ran to the escalator, keeping his hood pulled up to prevent anyone greeting him. In no time at all he was standing in front of the store. It was early enough that there were few patrons in the mall, a few families and some old people, but no one was in the store aside from the associates. He gulped and glanced around. No one was paying attention to him, he slipped inside.

Inside the store was a huge variety of lingerie, makeup, clothing, jewelry and other girly products. As Justin entered one of the assistants walked right up to him. “Hey there, big boy. Are you here looking for a gift for someone?”

Justin smiled weakly. He crossed on foot over the other, bowed his head and lifted his imaginary skirts in a quick curtsy. The shop assistant looked a bit surprised but then saw his lips and a mischievous smile appeared on her face. “Oh, I know what you’re here for.”

“I um, I need to get some matching bra and panties and um, some makeup. I um, I’d prefer it if it was cute.” Justin said the last sentence sliding out without conscious thought.

“Oh don’t worry dear,” the shop assistant patted him on the arm. “Darla is going to make you prettier than you thought possible.” She then grabbed his arm and led him to the back of the store. The walls were lined with makeup of every possible variety.

“So dear do you have a budget for this trip?” She asked, rummaging through the rows of products and grabbing several.

“Well, um, I don’t really know… it’s being covered by a, um, a friend.” he said, unsure how to describe his situation.

“Oh good friend you have there but let's try not to break their wallet then.” She continued to grab products before laying all of them out on a table. “So this should be a good start for a makeup kit. We’ve got some primer, foundation, and concealer.” She tapped each product as she spoke. Those will just get you that natural look, the one all the boys love you know?”

She giggled as Justin turned red at the comment, he could feel his little dick harden at the thought, at Trent seeing him in the morning and complimenting his skin.

“Next some blush to get your cheeks that adorable rosy hue. Oh and some eyeshadow and mascara. These can really make those pretty eyes of yours pop.”

Justin turned away again. Darla was being so nice and he didn’t know how to respond.

“Oh and while I do love your lip gloss, I threw in a new tube for you, variety is the spice of life right sweetie?”

Justin nodded numbly. The new tube looked so, so cute. He wanted to try it on right now and it looked like Darla could sense it.

“Sweetie, do you want to try on that flavor?” she asked and giggled as he nodded again. “Feel free, here's some removal pads. I’ll just go get you some underwear to try.” Darla retreated to the rest of the store leaving Justin alone with the new makeup.

He grabbed one of the pads she left and one wipe removed the makeup he had applied less than an hour ago. Almost immediately his lips began to itch again but he quickly grabbed the new tube and slid it across his lips.

“Oh darling you look so cute.” said Darla as she walked back to see him and that was it. A new burst of watery cum shot out to join the stain already soaking his current panties. Time froze, and the cards appeared before him. He hesitated but the clock was ticking down. Quickly he reached out and tapped Lovely Lips which glowed and like normal the text appeared: LOVELY LIPS Lv. 2: Justin's lips have noticeable filler making them look plump and kissable. He also feels a compulsion to wear noticeable lipstick at all times. Justin will feel happiest when wearing lipstick he thinks of as cute.

Time then sped back up and Darla was still talking. “Wow that color really makes your lips pop sweetie.” Justin looked at the mirror. His lips were now visibly plumper. They also looked so, so cute.

“Th-thank you for picking such a cute color.” He said in a very small voice and Darla squealed and gave him a hug.

“Oh, baby, I am here for any of your feminine shopping needs now follow me because you need to try on this combo I think you’ll really like it.”

She then grabbed the makeup products in a basket and half dragged him to the changing rooms, pushing him inside with a few pairs of panties each with a matching bra.

Catching his breath Justin looked at himself in the mirror. He felt weirdly good, way less stressed than when he was trying to dodge his frat brothers. Darla was so nice, and so helpful. He then looked at the clothes she had prepared for him and gulped.

They were so pretty, one was blue, the other purple, he couldn’t decide they were both just so good. He hesitantly reached out to touch one. The fabric was so soft, so nice. The thought of it on his skin, wrapping around his chest, cradling his dick. It was too much, he came again and once more time froze.

He reached up weakly trying to tap Sweet Speech but his finger slipped and instead he tapped Cute Curtsy it glowed and the text appeared: CUTE CURTSY Lv. 3: Justin must greet any person he meets with a curtsy. If someone greets Justin he must respond with a curtsy. Justin must at all times wear clothing that can be properly curtsied in such as a dress or skirt.

He nearly came again as his jeans morphed slowly into a skirt. This whole thing was too much, too stimulating. He tried to think about something else, anything else. He glanced at the lingerie the tags showed that both pairs would total over $100 but he couldn’t bear not getting one, and the makeup that was at least another $50.

Suddenly worried he pulled out his phone, no transfers from the witch or anything. He opened up his text and messaged quickly. “You said you had a plan for how I’m going to pay for things. What is it.”

The second he sent it the bubbles appeared, she was typing. He gulped as he waited for her reply.

CARDS LEFT IN THE DECK: 46

CURRENT TRANSFORMATION:

LOVELY LIPS Lv. 2: Justin's lips have noticeable filler making them look plump and kissable. He also feels a compulsion to wear noticeable lipstick at all times. Justin will feel happiest when wearing lipstick he thinks of as cute.

LUSCIOUS LINGERIE Lv. 2: Justin does not feel comfortable unless he is wearing a matching bra and panties. Additionally he will feel drawn to wear pairs he considers cute. He can take them off to sleep and shower but otherwise will feel an intense need to wear them at all times.

SMOOTH SKIN: Justin can no longer grow hair anywhere other than his head and his eyebrows.

SWEET SPEECH: Justin must speak politely and in a feminine manner. He can overcome this with great effort but only temporarily.

CUTE CURTSY Lv. 3: Justin must greet any person he meets with a curtsy. If someone greets Justin he must respond with a curtsy. Justin must at all times wear clothing that can be properly curtsied in such as a dress or skirt.

HANDBAG HABIT: Justin will use a purse to carry his belongings at all times. He will not notice this is unusual unless someone points it out to him.